More than any other marketing channel, social media is heavily weighted on trust based relationships.  Get it right and customers will embrace your brand. Get it wrong and get the cold shoulder.

At TFW, we understand the etiquette required and communicate in a way that's socially acceptable.  Key to this is understanding that social networking is not a means of doing, but connecting.  It's something people do in downtime, where they meet friends and generally hang out.  So by creating ways of selling that are part of the conversation, we get customers to make brands part of their lives.